This is the logo for the National Breast Cancer Awareness Month (NBCAM). The purpose of this logo is to raise awareness about breast cancer. This logo has been all over town this month so; I downloaded the image from the Breast Cancer Awareness Month website. The typography is a simple san serif font and it is used in a variety of colors and sizes. The words National and Awareness are in a smaller point size and color (darker purple) than the other words thus emphasizing the words Breast Cancer Month. The words Breast Cancer are in a lighter purple and Month is in the color pink – which is associated with the pink ribbons for the cure slogan. The artwork is quite appealing: soft, feminine, and uncomplicated. It shows three women in silhouette in various shades of purple which symbolizes that the disease can affect any race. The logo also shows that this is the 25th anniversary of NBCAM. I was attracted to the message, colors, and straightforwardness of the piece. It is an effective logo for this 25th year of NBCAM.
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