Hut-Weber Hat Company
This is an advertisement for a German hat company called Hut-Weber. I’ve seen it numerous times on the web. The concept was played out on the TV show The Office. The purpose of the advertisement is to sell hats. The tag line is: It’s the hat. The hat changes the image of the man from the evil, sadistic Adolph Hitler to the charming, fun-loving Charlie Chaplin. The indirect message is that you can change your image to a more positive one by purchasing a Hut-Weber hat. The tag line is done in a simple san serif font, probably Helvetica, which is placed directly under the image of Charlie Chaplin. The company’s logo is in the upper left-hand corner and has the look and feel of a tag that would be sewn into the hat. 
The logo itself is fun and whimsical. The typeface is an old-fashioned serif style font with an interesting twist – the base of the r is hooked at the bottom like an umbrella. The artwork can be interpreted in two ways. First, it can be seen as an abstract woman, in a black dress with white sleeves, holding a poster with a hat (okay, really abstract since she has no head). Second, as a man with a shirt and tie, sporting a poster of a hat where his face should be (so, there is a headless theme going here). I am open to any other interpretations – suggest away!Back to the advertisement… The artwork is very minimalist using black shapes to represent the mustache, hair and the simple chapeau. I was first attracted to the humor and ingenuity of the piece. It sends a very clear message and I think it is especially edgy for a German company to use this imagery.
This is an advertisement for a German hat company called Hut-Weber. I’ve seen it numerous times on the web. The concept was played out on the TV show The Office. The purpose of the advertisement is to sell hats. The tag line is: It’s the hat. The hat changes the image of the man from the evil, sadistic Adolph Hitler to the charming, fun-loving Charlie Chaplin. The indirect message is that you can change your image to a more positive one by purchasing a Hut-Weber hat. The tag line is done in a simple san serif font, probably Helvetica, which is placed directly under the image of Charlie Chaplin. The company’s logo is in the upper left-hand corner and has the look and feel of a tag that would be sewn into the hat. 
The logo itself is fun and whimsical. The typeface is an old-fashioned serif style font with an interesting twist – the base of the r is hooked at the bottom like an umbrella. The artwork can be interpreted in two ways. First, it can be seen as an abstract woman, in a black dress with white sleeves, holding a poster with a hat (okay, really abstract since she has no head). Second, as a man with a shirt and tie, sporting a poster of a hat where his face should be (so, there is a headless theme going here). I am open to any other interpretations – suggest away!
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