Kill A Cigarette and Save a Life

I was searching around on the web when I came upon this innovative advertisement put out by an anti-smoking campaign.  Its function is to show that smoking results in death.  The black and white photo pictures a lovely young woman holding a cigarette.  Smoke from the cigarette creates an eerie hangman’s noose and rope engulfing the woman.  The message is clear – smoking kills.  At the lower left of the ad is a small message/title which states “Kill a Cigarette and Save a Life. Yours.”  The font is in the style of Times New Roman.  The type is a rather small size.  It and the actual message is not as important in the design as the photo.

I was attracted to the ghostly look of the smoke noose – it looks deadly and beautiful at the same time.  The tendrils of smoke circle high above her.  They open and swirl in various spots around the “rope” of the noose.   The smoke is tight and circular at the knots but it still maintains a shear, airy quality.  The actual noose around her neck appears more solid with weaving tendrils rotating at her neck.

This advertisement is very well done in a very spine-chilling way.  Again, the message is clear – smoking kills…