Women's Health Practice Brochure

I picked up this brochure at a recent visit to the doctor’s office which describes the facility, physicians, and function of the office. I was attracted to the colors, balance, and the use of various fonts. My eye was instantly drawn to the title of the practice and the website bar at the base – obviously important in an advertisement. But then I noticed the earth tones on the body, the fading of the indigo, and the cleverness of the actual logo (the H and P intertwined to make the individual letters and the circle/cross female sign). I like the use of the upper and lower case fonts and the vertical script along the side. I feel that this is a very professional, effective, and well-designed piece of artwork which works to promote the facility.