V. Picasso logo

This logo is part of an advertisement for V. Picasso, which is an excellent local restaurant with a Spanish tapas menu.  The ad was published in the Community Concierge Magazine Fall 2010 edition.  The font used for the logo is very similar to Pablo Picasso’s own signature.  The abstract artwork is reminiscent of the simplicity of Picasso’s line drawings (e.g. The Dog) and the colorfulness of some of his popular works (e.g. The Dream).  The subtitle, tapas bar and lounge, is in a lower-case, san-serif, playful font.  The light and airy musical notes, located to the left of the “o” in Picasso, show that the restaurant also has musical performances.   I like the modern approach to the logo and the ingenuity of using a font similar to Picasso’s own.  Upon further inspection of the line drawing, the wine glass could also be a fishing line (they serve fish extensively on the menu) and the other object doubles as a fish, a cut of meat and perhaps even a guitar.  It is a light and energetic image.